Revolution in Knowledge Management
David Gilmour, from Silicon Valley,
suggests a "dating service" instead of the
KM publishing model
Gilmour, CEO of Tacit Knowledge Systems, in Palo Alto,
argues in the October 2003 edition of Harvard Business
Review (article: "How to fix knowledge management
- companies should stop trying to capture knowledge
and instead help employees truly connect"), at
the "Forethought" section, that the traditional
KM theory and model is useless.
Interview by Jorge
Nascimento Rodrigues, editor of Gurusonline.tv,
November 2003
Article at HBR
Instead of the KM publishing model (and the idea
of explicit knowledge in formal data bases), you suggest
a kind of peer-to-peer "dating service" model.
Can you explain why?
The main reason is that the publishing model is inherently
limited in scope to information that has gone through
some kind of publishing or sharing process. Most content
is informal and unpublished, and it is either prohibitively
expensive or altogether inappropriate to publish much
of it. As a consequence, publishing strategies simply
miss a huge part of what might be shared. In a brokering
(or "dating service") model, information can
be shared between two specific people, without being
published to others. This allows much more, in total,
to be shared, since people will share things with specific
others that they will not share with everyone in general.
What should be stopped are efforts
to try to share everything - or "capture"
all knowledge - through a publishing model. A brokered
sharing model layers on top of a content sharing (publishing)
model and allows only content truly suitable for publishing
to go through that relatively expensive process.
But do you think we can have a "mix"
model - with the p2p relationship/brokerage model and
the traditional KM publishing model?
Yes, there is no reason to stop managing content and
sharing it. What should be stopped are efforts to try
to share everything - or "capture" all knowledge
- through a publishing model. A brokered sharing model
layers on top of a content sharing (publishing) model
and allows only content truly suitable for publishing
to go through that relatively expensive process.
Can you refer some case studies you think are example
of the model you suggest?
Aventis Pharmaceuticals has done well with a mixed approach.
A case study can be found through Gartner Group.
Can you explain also how your company's offer works?
What's its main advantage?
Tacit's technology supports the model of brokered exchange
by automatically producing profiles of what people are
likely to know, based on noticing what they focus their
time and attention on as they use routine IT systems.
This is different from "mining content" because
the process is private to each person. Then, Tacit allows
searching, publishing, brokering, and profile management
through Web interfaces. Tacit is the only technology
in existence that automates the process of knowledge
discovery and brokering with privacy.
Contacts:
David L. Gilmour
President and CEO
Tacit Knowledge Systems, Inc.
Palo Alto, CA
www.tacit.com
davidg@tacit.com
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